C4W Business Member Profile: Barbara Franklin, Franklin and Associates

What is your profession? Specialist in long-term care planning and financing and owner of Franklin & Associates Inc.

What do you enjoy doing outside of your career? Travel, fitness, volunteer driver for ITNCharlestonTrident (Independent Transportation Network)

How long have you been a member of the Center for Women?  15+ years

What inspired you to become a member?  I had been a member of the Chamber of Commerce, Rotary, Lions and other service organizations, but I was intrigued by the idea of an organization dedicated exclusively to educating and supporting women – and particularly women in business. I was inspired to become a member because my area of professional expertise – long-term care planning – is of particular relevance to women and I felt I had something to share at the same time as I was connecting and learning from others.

What kind of impact has the Center for Women had on you?  Prior to starting Franklin & Associates I worked for 22 years in human resources with a Fortune 500 Company.  There were few women in management in those days and few role models. I learned early on that the Center for Women was FULL of role models – women who had made their mark in the community. Jennet Alterman has been a particular role model over the years as I have observed – and admired – her leadership, dedication and passion for the Center. I have also enjoyed serving on various panels and having the opportunity to educate women about long-term care planning, care giving issues as well as navigating the Medicare maze.

How has living day-to-day as a woman affected you?  I am the same as most women I know – or read about – who juggle a wide variety of roles and responsibilities every single day. For me it’s the roles of wife, business owner, mentor, daughter, caregiver, grandparent, volunteer, committee chairman among others. At times these roles conflict and are overwhelming, but I am grateful to have work that I LOVE and that enables me to make a difference in the lives of others. I am most inspired by my mother who – at age 87 – is active, engaged, volunteers two days a week, attends exercise classes and keeps in touch with her family via her iPad!

What kind of message would you like to send out to women who are trying to succeed in today’s economy? It doesn’t happen overnight. Patience and persistence must become your friends, but success can happen if you find the work you love, provide value and exceptional customer service, do the right thing even when no one is looking, and surround yourself with the best people and support services.

How can people connect with you?  843-762-4260, 800-375-0351 or barbara@franklinassociatesinc.com and www.franklinassociatesinc.com

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