Archive for April, 2012

C4W Member Profile: Tina Arnold

April 25, 2012

What is your profession?  The Holistic Chick: Personal trainer and holistic health coach

What do you enjoy doing outside your career? I just love being outside and enjoying nature.  Love photography.  Of course spending time and snuggling with my two sons is the best!

How long have you been a member of C4W?  Since December 2011.  I was a member a few years ago as well.

What inspired you to become a member?  I enjoyed it when I was a member and wanted to participate in events when I can as well as meet great people.

What kind of impact has the Center for Women had on you?  Recently, I was able to  do a Brown Bag Lunch which was a really great experience.  I met and reconnected with wonderful women.  It was the exact reason I wanted to be a member again.  C4W not only allows you to network and promote your business, but also connects women with a common goal of bettering themselves and helping each other to do that.

How has living day-to-day as woman affected you?  I guess I never really thought about it, I just take each day as it comes and get through it!

What kind of message would you like to send out to women trying to succeed in today’s economy?  You may find yourself getting by in ways you never thought you would.  Just keep going, keep your vision, do whatever it takes and you will get there.

How can people connect with you?  My website is and I have a blog coming soon!  E-mail and cell phone is 843.906.7675.

* Members, stay tuned for a special offer just for you during the month of May!

The Job Coaches: Embrace power, build alliances to get results

April 20, 2012

Join Jane this Saturday to learn more about
Power, persuasion and influence!

Power. The very word sends shudders down the spine of many women. It shouldn’t. Thomas Hobbes, an English philosopher, in his book, “Leviathan,” defined power as one’s “present means to obtain some future apparent good.” There’s only upside to that definition.

Power derives a negative connotation when one thinks about having power over someone or something — using control, force and/or threats to drive behaviors and outcomes. Thinking about power as a coercive force is an unpleasant thought and experience regardless of one’s gender.

However, if you think of having power with something or someone to produce constructive win-win outcomes, then that’s an entirely different mind-set and approach that comes naturally to most women.

As Helen E. Fisher observes in “The Natural Leadership Talents of Women,” “Men tend to cast themselves within hierarchies and view power as rank and status; women, on the other hand, form cliques and regard power as an egalitarian network of supportive connections.”

Power with is multifaceted and flows from many sources: what you know, what abilities you have, what level of respect you command and your charisma.

Consider the findings of Diane Jacobs, principal of The Talent Advisors, a company that advises corporate executives, who writes, “Women pursue power by producing results, forming collaborative relationships and building alliance networks.” Relationships and results are power with outcomes that women can and should embrace.

Let’s take a look at several sources of power to understand what they are as well as how you can adopt behaviors within that power realm to broaden your sphere of influence.

Personal or charisma power is based on your individual distinguishing characteristics. Think about the things that you do and what you are: your work ethic, integrity, character and interpersonal communication style. Being sincere in your approach to your work and interacting with your colleagues is essential for building trust, a key element for personal power.

Regularly recognizing and rewarding others (giving without thoughts of getting) boost your personal power as well. Be known for your willingness to work hard and work smart.

Understand and connect with your personal views, then assert them sincerely, diplomatically and without apology.

As Marian Ruderman and Patricia Ohlott note in “Standing at the Crossroads: Next Steps for High-Achieving Women,” “A key component of acting authentically is understanding what you care about most, developing self-awareness of your values and priorities, your likes and dislikes.”

Referent power is relationship-based. It stems from your ability to build loyalty and respect by attracting others as well from possessing qualities that others admire and would like to have.

To grow your referent power, be supportive, keep your promises, encourage participation through collaboration and influence, create relationships and build alliances.

Linda Tarr-Whelan, author of “Women Lead the Way” and a keynote speaker at 2010’s Women in Business Conference, offers some excellent advice, “Remember: relationships are primary; all else is secondary. Coalitions that come together because of a single common interest … are actually best held together by personal relationships.”

Expertise power is rooted in your knowledge, skills and achievements. When people view you as an expert, you have credibility and your advice is viewed as sound and reliable.

Staying current in your field and building additional competencies are two ways to increase your influence and expertise power.

Involve others in your work so their skills and knowledge are enhanced as well. Share information freely and communicate what you know. Work to maintain a credible reputation as a consistent source of relevant and timely information.

Power with is a concept to be embraced, not avoided.

Welcome it, then work to develop your personal, referent and expertise power bases so women can create the kind of world described by Matthew Arnold, English poet and cultural critic, “If ever the world sees a time when women shall come together purely and simply for the benefit and good of mankind, it will be a power such as the world has never seen.”

I look forward to seeing you there!

Jane Perdue is CEO of Braithwaite Innovation Group. The Job Coaches are experienced volunteers from the Center for Women’s Job Counseling Program. Ask them a question by calling 843-763-7333 or e-mailing If you would like further assistance, make an appointment; a donation of $20 is requested for appointments.

First appeared in the Moxie section of The Post and Courier Friday, February 12, 2010.

C4W Board Member Profile: Mary Peters

April 18, 2012

What is your profession?  I am founder and president of Care For Life, Inc., a geriatric care management and homecare agency established in 1995 that serves the tri-county area.

What do you enjoy doing outside of your career?  I enjoy family vacations, long distance bike riding, golf, fitness training, staying in touch with friends, new and old,  my book club and reading journals pertaining to caregiving. I am a Rotarian, and I am pleased to serve on the boards of the Hospice of Charleston Foundation and the Center for Women.

How long have you been a member of the Center for Women?  I can’t recall when I wasn’t involved with the Center for Women. 

What inspired you to become a member? Jennet and I are old friends who have always supported each other in every endeavor.  We have entrepreneurial  spirits, and want to inspire other women to take the leap of faith that is needed to begin a business or non-profit.   We are like minded in the need to help women prepare to succeed in their personal and professional lives.

How has living day-to-day as a woman affected you?  Of course, there have been challenges along the way, but I was taught to keep my integrity, first and foremost, and my focus on my ultimate goals and, of course, quitting is never an option.

What kind of message would you like to send out to women who are trying to succeed in today’s economy? I would advise them to take stock of the cost of success.  The long hours and intensity of purpose that is required can take a toll.  If there is something they feel passionate about and believe they can achieve, then preparation through training and learning to self-direct is absolutely key to succeeding in the complex, rapid-fire economy we find ourselves engaging today.

How can people connect with you? I can be reached through my office at Care For Life at 843.852.9090. Please speak with Mary Alice Keller, my Executive Assistant, if possible.

The Job Coaches: The search for superstars

April 13, 2012

Karen owned a small design firm and was ready to hire another employee. After she placed an ad, she was thrilled to review a couple of resumes that seemed to showcase the exact type of experience that she needed the new hire to possess.

She brought the best candidates in for an interview and hired the person with the most experience and best portfolio. The new hire lasted only about three months before Karen had to start the expensive and time-consuming hiring process all over again. What went wrong?

Looking back, Karen admitted that she had been a little put off by the arrogance of this person during the interview. Still, even though she had reservations about her attitude, she hired her anyway because of her experience.

This mistake is quite common, especially among small-business owners who are looking for superstar employees to help them grow their businesses to the next level. When you hire, you should be hiring for attitude as well as for experience.

In today’s business climate, it is likely that any employment ads are going to be met with more resumes than in years past. This means that small-business owners will have a larger pool of potential hires to consider.

Why is hiring for attitude important? When you hire someone with an attitude that is not conducive to a peaceful work environment, it is going to have an impact on every other employee. Also, a manager or small-business owner with any experience can tell you that it is going to take more effort and time to manage an employee with a bad attitude.

There is no amount of experience that is worth risking the morale in your workplace or adding to your own workload.

Use your instinct. While it is not always possible to spot those who have an arrogant or condescending attitude, you may be able to weed out some potential problem employees just by listening to your instincts. In the interview, ask how they have handled confrontation in the past. Also, ask if they have ever had a work situation where they did not get along with another employee.

If you do not have a good feeling about the candidate, do not ignore that gut feeling just because he or she has a great resume.

You can’t teach attitude. Karen ended up replacing her problem employee by hiring one of her interns. The intern had very little experience but a great attitude. She was a team player who was always willing to go the extra mile. The intern turned out to be a model employee.

Motivational speaker Zig Ziglar said, “Your attitude, not your aptitude, will determine your altitude.”

This is not to say a small-business owner should hire someone with no relevant experience, but remember that many skills can be taught.

Attitude, however, cannot.

Pat Eardley is a human resources adviser with more than 16 years’ experience in H.R. management. She supports small-business owners, allowing them to have more time by focusing on creating a successful business environment for them and their employees.

The Job Coaches are experienced volunteers from the Center for Women’s Job Counseling Program. Ask them a question by calling 843-763-7333 or e-mailing If you would like further assistance, make an appointment; a donation of $20 is requested for appointments.

First appeared in the Moxie section of The Post and Courier Friday, July 9, 2010.

C4W Business Member Profile: Barbara Franklin, Franklin and Associates

April 11, 2012

What is your profession? Specialist in long-term care planning and financing and owner of Franklin & Associates Inc.

What do you enjoy doing outside of your career? Travel, fitness, volunteer driver for ITNCharlestonTrident (Independent Transportation Network)

How long have you been a member of the Center for Women?  15+ years

What inspired you to become a member?  I had been a member of the Chamber of Commerce, Rotary, Lions and other service organizations, but I was intrigued by the idea of an organization dedicated exclusively to educating and supporting women – and particularly women in business. I was inspired to become a member because my area of professional expertise – long-term care planning – is of particular relevance to women and I felt I had something to share at the same time as I was connecting and learning from others.

What kind of impact has the Center for Women had on you?  Prior to starting Franklin & Associates I worked for 22 years in human resources with a Fortune 500 Company.  There were few women in management in those days and few role models. I learned early on that the Center for Women was FULL of role models – women who had made their mark in the community. Jennet Alterman has been a particular role model over the years as I have observed – and admired – her leadership, dedication and passion for the Center. I have also enjoyed serving on various panels and having the opportunity to educate women about long-term care planning, care giving issues as well as navigating the Medicare maze.

How has living day-to-day as a woman affected you?  I am the same as most women I know – or read about – who juggle a wide variety of roles and responsibilities every single day. For me it’s the roles of wife, business owner, mentor, daughter, caregiver, grandparent, volunteer, committee chairman among others. At times these roles conflict and are overwhelming, but I am grateful to have work that I LOVE and that enables me to make a difference in the lives of others. I am most inspired by my mother who – at age 87 – is active, engaged, volunteers two days a week, attends exercise classes and keeps in touch with her family via her iPad!

What kind of message would you like to send out to women who are trying to succeed in today’s economy? It doesn’t happen overnight. Patience and persistence must become your friends, but success can happen if you find the work you love, provide value and exceptional customer service, do the right thing even when no one is looking, and surround yourself with the best people and support services.

How can people connect with you?  843-762-4260, 800-375-0351 or and

Road for Businesswomen Paved with Successes

April 4, 2012

By Holly Fisher

Only 18 women lead this country’s Fortune 500 companies. Women make 77 cents for every $1 a man makes. Sometimes it’s easy to look at national statistics like that and feel discouraged. But then, when almost 400 women gather for a local conference of women in business, spirits are renewed.

On the heels of the annual Women in Business Conference and in the midst of Women’s History Month, we pause to recognize the contributions of women and realize they have been making an impact on the business community for centuries.

Several prominent women in business make their homes in Charleston – Anita Zucker, Charlotte Beers and Darla Moore to name a few. Former Bank of America and Citigroup executive Sallie Krawcheck is from South Carolina as well.

Even in the 18th century Charleston women were carving out a place in business. Eliza Lucas Pinckney moved to Charleston as a young girl. By the age of 16 she was caring for her siblings and running the family’s three plantations after her mother died and her father had to return to the Caribbean. The country owes the proliferation of indigo to Pinckney who created strains of the indigo plant, which eventually became a significant cash crop for Charleston, second only to rice.

Those early businesswomen have paved the way for women like former chairwoman and CEO of Ogilvy & Mather Worldwide Charlotte Beers, who spoke at the Women in Business Conference. She encouraged women to claim their traits and not underestimate themselves. In her book, “I’d Rather Be in Charge,” Beers offers step-by-step solutions for the issues working women face each day. She leads women through a process of recognizing their own potential so they may move into positions of influence and leadership.

“You are unstoppable when you know who you are,” she told the women at the conference.

For women, looking inward and determining their best business traits may lead them on the path of entrepreneurship.

Female entrepreneurs are a diverse group, not only in their demographic and educational backgrounds but in their choice of business, explained Amy Davis, a researcher and entrepreneur educator at the School of Business at the College of Charleston. Women may launch anything from an extremely innovative high growth businesses, retail storefront or a micro-enterprise generating $25,000 a year.

And the reasons women pursue entrepreneurship are as varied as the businesses themselves. For some, they have reached a limit in the corporate world and want to strike out on their own. Others, particularly with children, desire more flexibility.

“It really does vary,” Davis said. “I can’t overstate the diversity of women entrepreneurs.”

As women step out on their own, the need for resources and support systems become even greater. Groups like the Center for Women or National Association of Women Business Owners are important for women entrepreneurs.

Davis referenced a study that found women who wanted to grow their business were more likely to belong to these types of organizations. Now whether their desire for growth led them to these organizations or their membership in such groups fueled a desire for business growth is unknown, but Davis said the statistics demonstrate those kinds of organization are a real resource for women who want to start a business and have a real impact in the business community.

To grow business legends like Zucker, Beers and Pinckney the task becomes encouraging women to become entrepreneurs, to give them the skills and sets and foster an entrepreneurial spirit even among women who working as employees rather than employers, Davis said.

“Entrepreneurial concepts often come from problems people have,” she said. “Rather than saying, ‘Isn’t that annoying,’ think about how to create a business to solve that problem.”

It’s also about encouraging girls and young women to enter those male-dominated fields of engineering and computer science and to provide role models.

“We want to encourage entrepreneurial behavior in all people,” Davis said. “Being innovative and solving problems is a great way to improve the economy, improve society.”

First appeared in the Business Review section of The Post and Courier Monday, March 26, 2012.

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