C4W Board President Profile: Shari Stauch

What is your profession? CEO of Shark Marketing Co., a PR/Marketing/Social Media team that specializes in working with writers to increase their platforms and create bigger audiences for their words.

What do you enjoy doing outside of your career? Spending time with fantastic family, movies, reading, writing, traveling, learning.

How long have you been a member of the Center for Women? Since 2005 and will be for life!

What inspired you to become a member? I was involved as a mentor in a book project (You Can Do It, conceived of by United Flight 93 heroine Lauren Catuzzi Grandcolas). Chronicle Books wanted to do book-signing events using mentors from the book and C4W stepped up to host an amazing event! I was humbled… and hooked; I wanted to be part of this group’s infectious enthusiasm and started attending programs, and soon after became a proud board member.

What kind of impact has the Center for Women had on you? I’ve made great friends and empowering connections and have been consistently inspired by fellow C4W members and the amazing staff behind the scenes. The attitude and atmosphere of members and at every event is positive, powerful, passionate and FUN!

How has living day-to-day as a woman affected you? Being female wasn’t much of a factor growing up in a big Chicago family – we were judged more based on whether we were productive people. Now, being a woman among so many awesome women rocks! I’ve been fortunate to encounter very little gender bias in my life/career, and what little I did encounter was easy to overcome (being underestimated can be a tool, too, you know!)

What kind of message would you like to send out to women who are trying to succeed in today’s economy? 

1. Self Reliance: YOU are your best untapped resource — know it and own it (and give yourself credit for every little milestone!)

2. Set big goals: Have an end-game in your sights at all times, but then enjoy the process. It’s not all about the destination — we need to have just as much fun getting there. When I look back now on building our business, it’s the quirky stuff that happened in between that truly is most memorable.

3. Laugh: On those days when you want to pull out all your hair or curl up in the fetal position (we’ve all had plenty) take a time out, shut off the phone/email, watch a funny movie and gain your perspective back. It really does always get better if we let it.

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