C4W Member Profile: Lee Heyward

What is your profession? I help women figure out why they walk into their closets and feel like they have nothing to wear. My job is to help women discover a style they love—keeping it simple and effortless to create. I am a style coach and founder of  Charleston Style Concierge.

What do you enjoy doing outside of your career? I have been riding horses since I was five years old and I still ride. There is no better therapy for me than being on the back of a horse on a beautiful Charleston day. There is also a good chance you will find me shopping on a day off (big surprise!). One of my favorite stores is TJMaxx. I have been shopping there since I was a teenager and love hunting through the racks for something amazing. As of recent my free time has drastically changed with the arrival of our daughter. My husband and I are enjoying spending time with her and discovering the ways of the world as parents.

How long have you been a member of the Center for Women? Two years.

What inspired you to become a member? I attended a Center for Women networking event and was hooked. I was really impressed by the camaraderie of the group and the passion of the Center for Women staff.

What kind of impact has the Center for Women had on you? The Center for Women has helped me build amazing relationships with other women in the community. It’s great to have other women who are taking business by storm to confide and strategize with.  I really appreciate the diverse programs that the Center for Women offers and always feel confident they will be fun and provide great value.

How has living day-to-day as a woman affected you? As an entrepreneur, a mom, a wife, and a woman there is always a struggle to keep everything  running smoothly. There is definitely a learning curve to it all. I think this is a challenge that many women face and unfortunately the first ball that gets dropped is the one that has to do with ourselves. This is why I love having a career that helps women take a little time to spend on themselves. It’s amazing how feeling confident and happy with yourself can make everything around you easier and everyone else happier. One of the tricks to this is not accepting an okay standard. You wouldn’t pay to eat at a restaurant you think is just okay, you wouldn’t send your kids to an okay school if you can afford the best, so don’t accept just okay for yourself either.

What kind of message would you like to send out to women who are trying to succeed in today’s economy? Never leave the house in clothing that doesn’t make you feel confident, even if you’re only going to the grocery store. If you feel happy and confident about the way you look, you will ultimately forget about what you are wearing and have the confidence to accomplish anything. In an economy where people are more careful about where they spend their money you have to give people confidence to spend it with you. The most exciting part is that you have complete control over the message you send about yourself. Your clothing can tell people that you are the right woman for the job—and you might not have to say anything at all.

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One Response to “C4W Member Profile: Lee Heyward”

  1. jack ivory Says:

    Indeed,
    I think it’s true
    I will follow your suggestions.

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