C4W Member Profiles: Elizabeth McGough & Mackenzie Kay

What is your profession? Partners at McKay Freelance
An overview of our business: To us, freelance means flexibility. We provide businesses with the most progressive kind of public relations tactics and marketing efforts. The game has changed and, while the fundamentals of marketing and public relations remain the same, today’s new practices are nothing short of revolutionary. Word-of-mouth spreads information more efficiently than ever before. The Internet allows organizations to reach their audience by speaking to them directly. This customer engagement builds trust and creates positive experiences. Allow us to put you in the conversation. We will drive the buzz.

What do you enjoy doing outside of your career? Going to the beach, cooking, reading good books, being with friends and enjoying Charleston

How long have you been a member of the Center for Women? 3 months as members, attending events 10 months

What inspired you to become a member? A recent meeting with C4W Executive Director, Jennet Alterman, and also the plethora of great C4W events that we found ourselves wanting to attend, inspired us to become members.

What kind of impact has the Center for Women had on you? We love Charleston and all that the Center for Women offers to Lowcountry women in business. Without the resources and services provided and facilitated by C4W, we may not have had the where-with-all to start our own communications business, reach out to other local, women business owners and establish a strong network of like-minded female professionals for us to lean on.

How has living day-to-day as a woman affected you? We love being women. We try to provide our clients with something hard to find – the harnessed power of two female go-getters into a single force. We are partners, friends and confidants, as well as each other’s cheerleader and devil’s advocate. Our ability to relate to each other, to other women and to our clients, gives us professional insight and advantage, as well as a drive to succeed.

What kind of message would you like to send out to women who are trying to succeed in today’s economy? Times are tough, but for tough women, this is your time. We started our business in the pit of the economic downfall, and are still alive and thriving almost a year later. We hope that good business sense early on will continue to parlay into successes for our company. Our business is based on the foundation that we do what we love. Our advice – If you have a goal you want to achieve, don’t wait. You are the only one standing in your way.

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